Why Century Properties
is joining the hospitality boom
Registered a 9.56% growth in foreign arrivals in 2013
The Philippines registered a 9.56 percent growth in foreign arrivals in 2013. The Department of Tourism
(DOT) announced that the country welcomed a total of 4,681,307 foreign visitors last year, surpassing the
4,272,811 arrivals recorded in 2012 by 9.56 percent.*
Tourism’s contribution to the Philippines’ gross domestic product is expected to rise by 3.8 percent to
P490.2 billion according to the World Travel & Tourism Council (WTTC).
Projecting a 4.4% annual increase in tourist arrivals from year 2010-2030
With the United Nations World Tourism Organization (UNWTO) projecting a 4.4% annual increase in
tourist arrivals from 2010-2030 for emerging economies, the Philippine hospitality industry is poised
to explode significantly in the coming years. The Southeast Asian sub-region posted the highest
growth in tourist arrivals in 2011 at 10%, driven by intraregional demand.
Sources: *“More fun in PH: Tourist arrivals rise nearly 10% despite disasters”,
Philippine Daily Inquirer, February 14, 2014. ** “Travel and tourism to contribute
P490B or 3.8% to 2014 PHL output, says council”, GMA News Online, March
Vs. Current Supply
Of Quality Hotel
High demand from visitors for better accommodations
Because more and more people are visiting the country, the demand for quality accommodation
is increasing. Research suggests that we will cater to 30% leisure and 70% business travelers. It is
critical that we provide excellent accommodation for these transient markets.
Demonstrable hotel growth outside of Makati City
Hotels are being established throughout Metro Manila precisely because of the country’s increasing
tourism and business activity. The industry response to these market
opportunities is palpable.
No recent branded hotel chain in Mandaluyong City
Since there has been no branded hotel in Mandaluyong for the last few years, the time is
ripe for a world-renowned, best-in-class hotel with a name that assures quality, inspires
confidence, and ignites the imagination.
Makati CBD’s recent supply of branded hotels only serves the UPSCALE MARKET.
There’s a big opportunity to bring in a BRANDED MIDSCALE HOTEL to serve the needs of
business and leisure travelers in the city.