A Hybrid Home away from Home



With the information technology industry booming, overseas Filipino workers’ remittances on an all-time high and the Philippine’s Gross Domestic Product up, the country’s economy has been doing well in the past few years and the future seems promising, especially in the tourism sector, with over 52 million Filipinos, or one out of three Filipinos expected to travel by the end of the year, spending approximately P1.3 trillion.

Such is according to the research of Marco Antonio, chief operating officer for property developer Century Properties. Real estate, he said, is both a driver and a beneficiary to such growth. The tourism industry, on its own, cannot handle the surge of tourists, he noted.

Thus, to help sustain the tourism sector’s growth and traffic, Antonio recently announced Century Properties’ entry into tourism via its partnership with AccorHotels in launching the first Novotel Suites Manila, Century Properties’ first hotel that is also the first in the country to offer fractional ownership, claimed Tim Hallett, Century Properties’ COO for Hospitality.

The hotel is Century Properties’ opening salvo in marrying tourism with leisure developments. The company has also acquired new properties in Batangas and Palawan for this purpose, Antonio revealed.

“The Philippines is one of the biggest in staycation in Asia, with over 50 million domestic tourists,” Hallett told this writer.

Among those that make Asian travelers unique, he says, is that they travel in groups, which is why they envision Novotel Suites Manila as a “hybrid hotel” or a cross between a service apartment and a hotel, with rooms that can be maximized or are flexible to cater to the needs of families and extended families. Every studio or room, he assures, will be equipped with a kitchenette; separate toilet and wash basin from the bathroom; high-speed Internet access; extendable sofa beds and other amenities for all types of guests and for all lengths of stays.

Novotel is a four-star international brand for business and leisure travelers, with 414 hotels and 79,220 rooms located in major international cities, business districts and tourist destinations in 61 countries worldwide. As a member of the Novotel family brand, Novotel Suites offer suite-type rooms that are spacious and can be adapted into a working area or reception room.

The 41-storey Novotel Suites Manila, the sixth and final tower within Acqua Private Residences in Coronado Street, barangay of Hulo, Mandaluyong City, will have approximately 149 units of residences available for full residential ownership in the tower and 310 Novotel suites.

Even for just a short stay, Novotel Suites Manila would allow its guests to experience the Acqua lifestyle, including designs by world-renowned designers Philippe Starck and Missoni; infinity pool with an aquarium view and overlooking the river; fitness facilities; and a deli-cum-restaurant. The hotel will have interiors designed by Chat Fores and a master plan by De La Rosa Architecture.

AccorHotels, says Hallett, is one of the world’s hotel booking agents that will connect Novotel Suites Manila to the rest of the world.

Through the fractional ownership program, Century Properties redefines what it means to “earn from home.” Subscribers of the preferred shares can have a number of usage nights in the hotel in a year with the remainder of the fractional being leased out. Owners will then be able to enjoy the benefit of a financial return on the lease or, for the first time in the Philippines, be able to swap their rooms and have the option to enjoy multiple vacations in destinations worldwide, Hallett avowed.

“You can customize your stay and enjoy the time you only need for your room,” he attested. “This property is designed for those who want to personally enjoy and at the same earn from their investment. This is a good investment option for foreign nationals who enjoy vacationing in the Philippines, as well as Filipinos who are based or working overseas and come home each year. It’s similar to having a home away from home.”

According to him, through Novotel Suites Manila, Century Properties hopes not only to diversify its portfolio, but also to be a “game changer” in continuously pushing the Philippines as a dynamic and growing market both in business and tourism.

For more information, visit www.century-properties.com.


Source: The Daily Tribune | July 18, 2015

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